How a Hotel Cleaning Supplier Books Meetings with Decision-Makers

Manufacturer / Wholesaler → Procurement Manager + Housekeeping Manager

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The Challenge

Company: Manufacturer / wholesaler selling professional cleaning products to hotels

Target Customers: 3–5 star hotels

Decision-Maker Roles:

Procurement Manager (primary decision-maker)
Housekeeping Manager (operational decision-maker)
Operations Manager (optional)

Goal: Book meetings to establish regular cleaning supply agreements with hotels.

1 Verified Company List

✓ Delivered

150+ verified hotels in Istanbul, Ankara, Izmir, and Antalya
Contact information for 350+ decision-makers (Procurement, Housekeeping, Operations roles)
CRM-ready export with mapped company data and contact fields

2 Decision-Maker Identification

✓ Delivered

Decision-maker roles mapped for each hotel property
Procurement Managers identified (primary budget decision-makers)
Housekeeping Managers identified (operational decision-makers)

3 Multi-Channel Visibility

✓ Delivered

Meeting request landing page with role-optimized messaging
Ad campaigns launched on LinkedIn, Google Ads, and Meta/Instagram
Location + role targeting reaching decision-makers in target cities
42,000–58,000 impressions delivered across platforms

4 Engagement & Response

✓ Delivered

380–520 lead form opens from decision-makers
95–135 lead form submissions with contact information
24–38 meeting requests generated
2.1–2.8% click-through rate on ad campaigns

5 Meetings Booked

✓ Delivered

18–28 meetings booked with verified decision-makers
14–22 qualified meetings with budget authority
45–75 day timeframe from campaign start to first meeting
$240 average cost per qualified meeting