SOAR B2B is built for agencies: pay-as-you-go, data-driven B2B targeting.
Agencies often face:
SOAR B2B addresses this.
1. Real target list β Businesses by geography, address, contact, ownership (where available), pre-validated (official + online sources).
2. Persona engine β Role (Procurement, CEO, Opsβ¦), seniority, department, channel fit (email / LinkedIn / web). Persona = reachability + intent, not just a label.
3. Precision exposure β Right location, right context; optionally with the agencyβs own ad account or SOAR partners.
4. Soft conversion β direct outreach β Site visit, content engagement, optional meeting / contact.
B2B sales, reaching decision-makers.
| Criteria | Classic digital ads (Google / LinkedIn) | SOAR B2B (Pay-As-You-Go) |
|---|---|---|
| Targeting | Interest & inference | Real business + real role |
| Who sees it | Broad audience | Decision-maker personas |
| Avg CPM | $30 β $120 | N/A (query-based) |
| Avg CPL | $80 β $300 | $0.29 β $0.49 per query |
| Wasted impressions | 60β80% | Minimized |
| Location accuracy | Estimated | Address-verified |
| Measurability | Hard | Clear: query β outcome |
| Agency control | Platform-dependent | Agency-controlled |
Short ROI example: Agency manages $2,000 ad budget for a client β avg CPL $150 β ~13 leads. With SOAR B2B: 300 queries Γ $0.39 = $117 β 10β15x more targeted touchpoints for the same budget. SOAR B2B doesnβt replace ads; it reduces waste.
Pay-as-you-go. Activation: $0.98. Volume-based:
β No fixed subscription β No unused capacity β Aligns with client budget
Why agencies choose it: Target is clear before ad spend. You can show clients a pre-report. ROI is explainable. Lifts agency value. White-label ready (Enterprise).